{"id":3477,"date":"2017-11-14T10:05:02","date_gmt":"2017-11-14T18:05:02","guid":{"rendered":"https:\/\/lookforwardconsulting.com\/?p=3477"},"modified":"2024-05-24T16:54:42","modified_gmt":"2024-05-24T15:54:42","slug":"business-people-make-business-decisions","status":"publish","type":"post","link":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/","title":{"rendered":"Business People Make Business Decisions . . ."},"content":{"rendered":"

Is the Product Owner part of the business or part of IT?<\/h3>\n

Scrum works best when the Product Owner (PO) is someone from the business rather than IT.\u00a0 When I think about the role of the PO, I envision an inspiring business leader with the responsibility to maximize the business outcomes of each Sprint.\u00a0 I see a person who spends much of their time speaking with customers and end users to discover their important jobs, the extreme pains they are looking to avoid and the essential gains they are seeking.<\/p>\n

\n

Additionally, POs are passionate about delivering maximum value while making a greater and greater business impact with their products and services.\u00a0 As experts in their domain, they are thoroughly aware of the market, key competitors and the important business and technology trends in the business.\u00a0 As business leaders, they are empowered to make the key economic decisions and product trade-offs which affect the business’s growth, profitability and competitive advantage.<\/p>\n

After reading my high-level description of the PO role, many people might think, “Okay, but nothing in your explanation prevents someone from IT from taking on this role.”\u00a0 And that would true when we consider the senior IT leaders in most organizations – a CTO (or CIO), a VP of Technology, or a high-ranking director. Most of the people with these job titles could be excellent PO since they have the necessary business acumen and commercial perspective to make the economic choices required to be an effective PO.<\/p>\n

And I would still not want them to be a PO (unless I had a REALLY good reason).\u00a0 Why?\u00a0 For me, one of the important distinctions that I have carried with me for the last sixteen years of being part of the Agile community is this maxim from Extreme Programming<\/a>:<\/p>\n<\/div>\n

\n
Business people make business decisions and\u00a0<\/em><\/div>\n
technical\u00a0<\/em>people make technical decisions<\/em>.<\/div>\n<\/blockquote>\n
\n

As the business and domain experts (and the people most likely paying for the product), it is important to give the business people the control over the product’s vision, features and prioritization.\u00a0 In Scrum, that means they get to occupy the power position – the role of the PO.<\/p>\n

Almost every time I have seen IT take on the role of the PO, the business stakeholders end up extremely dissatisfied with the outcome and their relationship with the Team.\u00a0 The stakeholders end up unhappy with the finished product because it does not take into account their feedback or the feedback of their end users.\u00a0 The stakeholders are dissatisfied with how the feature were prioritized and the frequency of the releases and updates. \u00a0They are also displeased that their needs were not consulted when the inevitable technical trade-offs were made without their consultation or were taken into consideration too late influence the final outcome.<\/p>\n

Finally, here is an excellent, pragmatic article<\/a>\u00a0from product manager Jo\u00e3o Craveiro (@jpgcc_<\/a>) that talks about the important factors to consider when asking this question, “Should the PO live on the client side or the vendor side?”<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Is the Product Owner part of the business or part of IT? Scrum works best when the Product Owner (PO) is someone from the business rather than IT.\u00a0 When I […]<\/p>\n","protected":false},"author":1,"featured_media":6484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[208,7,32,205,22,19,206,221,29,217,21],"tags":[],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-practitioners","category-agile-scrum","category-agile-transformation","category-beginners","category-coaching","category-design-excellence","category-practitioners","category-product-management","category-product-owner","category-scrum-values","category-voice-of-the-customer"],"yoast_head":"\nBusiness People Make Business Decisions . . . - The Scrum Academy<\/title>\n<meta name=\"description\" content=\"Carlton Nettleton explores the adage "Business people make business decisions and\u00a0technical\u00a0people make technical decisions."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business People Make Business Decisions . . . - The Scrum Academy\" \/>\n<meta property=\"og:description\" content=\"Carlton Nettleton explores the adage "Business people make business decisions and\u00a0technical\u00a0people make technical decisions."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"The Scrum Academy\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-14T18:05:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T15:54:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2017\/11\/StellaImage9-copy.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1035\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Carlton Nettleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlton Nettleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/\"},\"author\":{\"name\":\"Carlton Nettleton\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/#\\\/schema\\\/person\\\/2a0fb199044ecd4af3704c734747fc6a\"},\"headline\":\"Business People Make Business Decisions . . .\",\"datePublished\":\"2017-11-14T18:05:02+00:00\",\"dateModified\":\"2024-05-24T15:54:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/\"},\"wordCount\":506,\"image\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thescrumacademy.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/StellaImage9-copy.gif\",\"articleSection\":[\"Advanced Practitioners\",\"Agile Scrum\",\"Agile Transformation\",\"Beginners\",\"Coaching\",\"Design Excellence\",\"Practitioners\",\"Product Management\",\"Product Owner\",\"Scrum Values\",\"Voice of the Customer\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/\",\"url\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/\",\"name\":\"Business People Make Business Decisions . . . - The Scrum Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thescrumacademy.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/StellaImage9-copy.gif\",\"datePublished\":\"2017-11-14T18:05:02+00:00\",\"dateModified\":\"2024-05-24T15:54:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/#\\\/schema\\\/person\\\/2a0fb199044ecd4af3704c734747fc6a\"},\"description\":\"Carlton Nettleton explores the adage \\\"Business people make business decisions and\u00a0technical\u00a0people make technical decisions.\\\"\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thescrumacademy.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/StellaImage9-copy.gif\",\"contentUrl\":\"https:\\\/\\\/thescrumacademy.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/StellaImage9-copy.gif\",\"width\":1200,\"height\":1035},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/2017\\\/11\\\/14\\\/business-people-make-business-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business People Make Business Decisions . . .\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/\",\"name\":\"The Scrum Academy\",\"description\":\"Everyone anywhere can do better Scrum\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/#\\\/schema\\\/person\\\/2a0fb199044ecd4af3704c734747fc6a\",\"name\":\"Carlton Nettleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g\",\"caption\":\"Carlton Nettleton\"},\"description\":\"My name is Carlton Nettleton and I am the President of Look Forward Consulting. I am an international speaker, trainer and author of the book, Fourteen Observations of Good Scrum Practice and my book has been translated into Spanish. My passion is to share my excitement, enthusiasm and encouragement with teams and organizations as they reach for higher levels of performance and engagement. My business is to help your business grow and flourish.\",\"url\":\"https:\\\/\\\/thescrumacademy.com\\\/es\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business People Make Business Decisions . . . - The Scrum Academy","description":"Carlton Nettleton explores the adage \"Business people make business decisions and\u00a0technical\u00a0people make technical decisions.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/","og_locale":"es_ES","og_type":"article","og_title":"Business People Make Business Decisions . . . - The Scrum Academy","og_description":"Carlton Nettleton explores the adage \"Business people make business decisions and\u00a0technical\u00a0people make technical decisions.\"","og_url":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/","og_site_name":"The Scrum Academy","article_published_time":"2017-11-14T18:05:02+00:00","article_modified_time":"2024-05-24T15:54:42+00:00","og_image":[{"width":1200,"height":1035,"url":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2017\/11\/StellaImage9-copy.gif","type":"image\/gif"}],"author":"Carlton Nettleton","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Carlton Nettleton","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#article","isPartOf":{"@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/"},"author":{"name":"Carlton Nettleton","@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a"},"headline":"Business People Make Business Decisions . . .","datePublished":"2017-11-14T18:05:02+00:00","dateModified":"2024-05-24T15:54:42+00:00","mainEntityOfPage":{"@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/"},"wordCount":506,"image":{"@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2017\/11\/StellaImage9-copy.gif","articleSection":["Advanced Practitioners","Agile Scrum","Agile Transformation","Beginners","Coaching","Design Excellence","Practitioners","Product Management","Product Owner","Scrum Values","Voice of the Customer"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/","url":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/","name":"Business People Make Business Decisions . . . - The Scrum Academy","isPartOf":{"@id":"https:\/\/thescrumacademy.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#primaryimage"},"image":{"@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2017\/11\/StellaImage9-copy.gif","datePublished":"2017-11-14T18:05:02+00:00","dateModified":"2024-05-24T15:54:42+00:00","author":{"@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a"},"description":"Carlton Nettleton explores the adage \"Business people make business decisions and\u00a0technical\u00a0people make technical decisions.\"","breadcrumb":{"@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#primaryimage","url":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2017\/11\/StellaImage9-copy.gif","contentUrl":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2017\/11\/StellaImage9-copy.gif","width":1200,"height":1035},{"@type":"BreadcrumbList","@id":"https:\/\/thescrumacademy.com\/es\/2017\/11\/14\/business-people-make-business-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thescrumacademy.com\/es\/"},{"@type":"ListItem","position":2,"name":"Business People Make Business Decisions . . ."}]},{"@type":"WebSite","@id":"https:\/\/thescrumacademy.com\/es\/#website","url":"https:\/\/thescrumacademy.com\/es\/","name":"The Scrum Academy","description":"Everyone anywhere can do better Scrum","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thescrumacademy.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a","name":"Carlton Nettleton","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g","caption":"Carlton Nettleton"},"description":"My name is Carlton Nettleton and I am the President of Look Forward Consulting. I am an international speaker, trainer and author of the book, Fourteen Observations of Good Scrum Practice and my book has been translated into Spanish. My passion is to share my excitement, enthusiasm and encouragement with teams and organizations as they reach for higher levels of performance and engagement. My business is to help your business grow and flourish.","url":"https:\/\/thescrumacademy.com\/es\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/posts\/3477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":0,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/posts\/3477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/media\/6484"}],"wp:attachment":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/media?parent=3477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/categories?post=3477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/tags?post=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}