{"id":2994,"date":"2016-06-30T08:28:40","date_gmt":"2016-06-30T15:28:40","guid":{"rendered":"https:\/\/lookforwardconsulting.com\/?p=2994"},"modified":"2024-06-18T09:51:37","modified_gmt":"2024-06-18T08:51:37","slug":"types-of-business-model-pivots-in-lean-startup","status":"publish","type":"post","link":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/","title":{"rendered":"Types of Business Model Pivots in Lean Startup"},"content":{"rendered":"<p style=\"text-align: justify;\">Pivot is one of those words that some Agile people like to throw around to sound hip and cool, but often use incorrectly. \u00a0I have observed in many conversations where people use the word &#8220;pivot&#8221;, they tend to mean any\u00a0type of course correction in product strategy (hey&#8230;I&#8217;ve been guilty of this myself). \u00a0While this is kinda-sorta-true, this sloppy use of the word does a disservice to the\u00a0robust concept of a pivot defined\u00a0by the\u00a0<a href=\"http:\/\/theleanstartup.com\/principles\">Lean Startup movement<\/a>. \u00a0So how does Eric Ries\u00a0(<a href=\"https:\/\/twitter.com\/ericries\">@ericries<\/a>), the author of The Lean\u00a0Startup,\u00a0define a pivot?<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201c\u2026structured course correction designed to test a new fundamental hypothesis about the <i>product<\/i>, <i>strategy<\/i><i> <\/i>and <i>engine of growth<\/i>.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">So a pivot is not any simple change based on a hunch, but a structured experiment to test a hypothesis about the future growth of the business. \u00a0As it turns out, Eric Ries has\u00a0defined ten types of pivots.<\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>Zoom-In:<\/strong>\u00a0in this situation, a single feature becomes whole product and everything else in the product is cut away. \u00a0This pivot helps organizations\u00a0find and retain\u00a0focus\u00a0by delivering the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Minimum_viable_product\">minimum\u00a0viable product<\/a> (MVP) as fast as possible.<\/li>\n<li style=\"text-align: justify;\"><strong>Zoom-Out:<\/strong> what was considered the whole product now becomes a single feature of a much larger product. \u00a0This is the reverse of the zoom-in pivot. \u00a0Companies\u00a0use this pivot when they have data that shows\u00a0a single feature set, i.e. a product, is insufficient to support the customer, users or market segment and decide to make the product more expansive.<\/li>\n<li style=\"text-align: justify;\"><strong>Customer Segment:<\/strong>\u00a0sometimes after a product is launched,\u00a0it attracts\u00a0real customers, but not the customers\u00a0in the original product vision. \u00a0While disappointing, this\u00a0pivot encourages the product designers to\u00a0reposition and optimize the product adoption by a more appreciative market segment.<\/li>\n<li style=\"text-align: justify;\"><strong>Customer Need:<\/strong>\u00a0in some situations\u00a0early customer feedback indicate that the problem being solved by the product\u00a0is not very important. \u00a0Other times, the customer does make money available to buy the product. \u00a0This pivot requires the product team to find a real customer problem worth solving and worth paying for.<\/li>\n<li style=\"text-align: justify;\"><strong>Platform:\u00a0<\/strong>this pivot refers to a change from an application to a platform or vice versa. \u00a0Many product designers\u00a0envision their solution as a platform for future products. \u00a0Most customers buy solutions, not platforms.<\/li>\n<li style=\"text-align: justify;\"><strong>Business Architecture:\u00a0<\/strong><a href=\"http:\/\/www.geoffreyamoore.com\">Geoffrey Moore<\/a>, author of the famous book\u00a0Crossing the Chasm, observed many years ago that there are two major business architectures: high margin, low volume (complex systems model) or low margin, high volume (volume operations model). \u00a0This pivot recognizes that a company\u00a0cannot do both at the same time.<\/li>\n<li style=\"text-align: justify;\"><strong>Value Capture:<\/strong>\u00a0this pivot refers to the monetization or revenue model for the product. \u00a0When using this pivot, leaders changes how the company\u00a0captures value. \u00a0Many software products today offer free versions with minimally\u00a0sufficient functionality. \u00a0Later, they ask users to pay to unlock greater power. \u00a0Unfortunately, the free model doesn\u2019t capture much value for the business.<\/li>\n<li style=\"text-align: justify;\"><strong>Engine of Growth:<\/strong>\u00a0 there are <a href=\"http:\/\/larslofgren.com\/marketingbasics\/the-three-engines-of-growth-with-eric-ries\">three primary growth engines<\/a> for a startup: viral (users promoting the product), sticky (customer retention) and paid growth models (advertising). \u00a0Picking the right model can dramatically affect the speed of growth and profitability. \u00a0This pivot seeks to change the engine of\u00a0growth.<\/li>\n<li style=\"text-align: justify;\"><strong>Channel:<\/strong> there are many different ways, or channels, to deliver a product to the customers. \u00a0This pivot asks the business to select a different\u00a0product delivery channel\u00a0with greater effectiveness. \u00a0A channel pivot usually requires unique pricing, feature and\\or competitive positioning adjustments.<\/li>\n<li style=\"text-align: justify;\"><strong>Technology:<\/strong> sometimes a startup discovers a way to deliver\u00a0the same solution to the customer by using a completely different technology. \u00a0Companies make this pivot when new technology can provide superior price and\\or performance to improve competitive position.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Pivot is one of those words that some Agile people like to throw around to sound hip and cool, but often use incorrectly. \u00a0I have observed in many conversations where  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":6639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[208,7,32,171,22,19,10,206,221,29,210,44,5,215,75,66],"tags":[],"class_list":["post-2994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-practitioners","category-agile-scrum","category-agile-transformation","category-best-of-the-best","category-coaching","category-design-excellence","category-developers","category-practitioners","category-product-management","category-product-owner","category-scrum-framework","category-scrum-master","category-scrum-methodology","category-scrum-team","category-stakeholders","category-vision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 types of business model pivots on Lean startups<\/title>\n<meta name=\"description\" content=\"Learn the ten types of business model pivots and how they can modify the strategy of Lean startup organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 types of business model pivots on Lean startups\" \/>\n<meta property=\"og:description\" content=\"Learn the ten types of business model pivots and how they can modify the strategy of Lean startup organizations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"The Scrum Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-30T15:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T08:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlton Nettleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlton Nettleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\"},\"author\":{\"name\":\"Carlton Nettleton\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a\"},\"headline\":\"Types of Business Model Pivots in Lean Startup\",\"datePublished\":\"2016-06-30T15:28:40+00:00\",\"dateModified\":\"2024-06-18T08:51:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\"},\"wordCount\":625,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg\",\"articleSection\":[\"Advanced Practitioners\",\"Agile Scrum\",\"Agile Transformation\",\"Best of the Best\",\"Coaching\",\"Design Excellence\",\"Developers\",\"Practitioners\",\"Product Management\",\"Product Owner\",\"Scrum Framework\",\"Scrum Master\",\"Scrum Methodology\",\"Scrum Team\",\"Stakeholders\",\"Vision\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\",\"url\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\",\"name\":\"10 types of business model pivots on Lean startups\",\"isPartOf\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg\",\"datePublished\":\"2016-06-30T15:28:40+00:00\",\"dateModified\":\"2024-06-18T08:51:37+00:00\",\"author\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a\"},\"description\":\"Learn the ten types of business model pivots and how they can modify the strategy of Lean startup organizations.\",\"breadcrumb\":{\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage\",\"url\":\"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg\",\"contentUrl\":\"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thescrumacademy.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Types of Business Model Pivots in Lean Startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/#website\",\"url\":\"https:\/\/thescrumacademy.com\/es\/\",\"name\":\"The Scrum Academy\",\"description\":\"Everyone anywhere can do better Scrum\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thescrumacademy.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a\",\"name\":\"Carlton Nettleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g\",\"caption\":\"Carlton Nettleton\"},\"description\":\"My name is Carlton Nettleton and I am the President of Look Forward Consulting. I am an international speaker, trainer and author of the book, Fourteen Observations of Good Scrum Practice and my book has been translated into Spanish. My passion is to share my excitement, enthusiasm and encouragement with teams and organizations as they reach for higher levels of performance and engagement. My business is to help your business grow and flourish.\",\"url\":\"https:\/\/thescrumacademy.com\/es\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 types of business model pivots on Lean startups","description":"Learn the ten types of business model pivots and how they can modify the strategy of Lean startup organizations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/","og_locale":"es_ES","og_type":"article","og_title":"10 types of business model pivots on Lean startups","og_description":"Learn the ten types of business model pivots and how they can modify the strategy of Lean startup organizations.","og_url":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/","og_site_name":"The Scrum Academy","article_published_time":"2016-06-30T15:28:40+00:00","article_modified_time":"2024-06-18T08:51:37+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-1024x768.jpg","type":"image\/jpeg"}],"author":"Carlton Nettleton","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Carlton Nettleton","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#article","isPartOf":{"@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/"},"author":{"name":"Carlton Nettleton","@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a"},"headline":"Types of Business Model Pivots in Lean Startup","datePublished":"2016-06-30T15:28:40+00:00","dateModified":"2024-06-18T08:51:37+00:00","mainEntityOfPage":{"@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/"},"wordCount":625,"commentCount":0,"image":{"@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg","articleSection":["Advanced Practitioners","Agile Scrum","Agile Transformation","Best of the Best","Coaching","Design Excellence","Developers","Practitioners","Product Management","Product Owner","Scrum Framework","Scrum Master","Scrum Methodology","Scrum Team","Stakeholders","Vision"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/","url":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/","name":"10 types of business model pivots on Lean startups","isPartOf":{"@id":"https:\/\/thescrumacademy.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage"},"image":{"@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage"},"thumbnailUrl":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg","datePublished":"2016-06-30T15:28:40+00:00","dateModified":"2024-06-18T08:51:37+00:00","author":{"@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a"},"description":"Learn the ten types of business model pivots and how they can modify the strategy of Lean startup organizations.","breadcrumb":{"@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#primaryimage","url":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg","contentUrl":"https:\/\/thescrumacademy.com\/wp-content\/uploads\/2016\/06\/pexels-kindelmedia-7688460-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/thescrumacademy.com\/es\/2016\/06\/30\/types-of-business-model-pivots-in-lean-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thescrumacademy.com\/es\/"},{"@type":"ListItem","position":2,"name":"Types of Business Model Pivots in Lean Startup"}]},{"@type":"WebSite","@id":"https:\/\/thescrumacademy.com\/es\/#website","url":"https:\/\/thescrumacademy.com\/es\/","name":"The Scrum Academy","description":"Everyone anywhere can do better Scrum","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thescrumacademy.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/2a0fb199044ecd4af3704c734747fc6a","name":"Carlton Nettleton","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/thescrumacademy.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d69c37c349230a49a1ec6c77c21c4b35043de9fbcce8a202d61f707025cd537?s=96&d=mm&r=g","caption":"Carlton Nettleton"},"description":"My name is Carlton Nettleton and I am the President of Look Forward Consulting. I am an international speaker, trainer and author of the book, Fourteen Observations of Good Scrum Practice and my book has been translated into Spanish. My passion is to share my excitement, enthusiasm and encouragement with teams and organizations as they reach for higher levels of performance and engagement. My business is to help your business grow and flourish.","url":"https:\/\/thescrumacademy.com\/es\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/posts\/2994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/comments?post=2994"}],"version-history":[{"count":0,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/posts\/2994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/media\/6639"}],"wp:attachment":[{"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/media?parent=2994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/categories?post=2994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thescrumacademy.com\/es\/wp-json\/wp\/v2\/tags?post=2994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}