{"id":1453,"date":"2013-01-11T08:15:03","date_gmt":"2013-01-11T16:15:03","guid":{"rendered":"http:\/\/lookforwardconsulting.com\/?p=1453"},"modified":"2025-07-09T11:24:29","modified_gmt":"2025-07-09T10:24:29","slug":"redesigning-the-product-owner-class-developing-complete-products","status":"publish","type":"post","link":"https:\/\/thescrumacademy.com\/es\/2013\/01\/11\/redesigning-the-product-owner-class-developing-complete-products\/","title":{"rendered":"Redesigning the Product Owner Class &#8211; Developing Complete Products"},"content":{"rendered":"<p>During the second half of 2012, I wrote an <a href=\"http:\/\/thescrumacademy.com\/2012\/09\/08\/redesigning-product-owner-class-trusting-the-learners\/\">article<\/a> describing some challenges I had regarding my <a href=\"http:\/\/thescrumacademy.com\/trainings\/certified-product-owner\/\">Certified Product Owner (CPO) course<\/a> and how I achieved a breakthrough in my understanding about the class &#8211; trust the learners. \u00a0What a new and amazing concept?!<\/p>\n<p>Since then, I have had multiple opportunities to produce this course and see how this newly structured class works. \u00a0I am really liking the new class and a recent course evaluation from a participant confirms I hit the mark.<\/p>\n<blockquote><p>&#8220;I was surprised at the amount of new ideas and concepts I learned [in Carlton&#8217;s course]. \u00a0I had from a colleague [at another company] that Product Owner training were mostly review.&#8221;<\/p><\/blockquote>\n<p>These are the main new concepts I am now emphasizing during my updated Certified Product Owner course:<\/p>\n<ul>\n<li>My CPO course is not an\u00a0introductory course on Scrum. \u00a0You are not\u00a0eligible\u00a0to attend my class unless you have one of the following 1) attended any Certified ScrumMaster\u00a0course, 2) attended any 1-day <a href=\"http:\/\/thescrumacademy.com\/trainings\/intro-to-scrum\/\">Intro to Scrum course<\/a> or 3) have significant, real-world experience doing Scrum. \u00a0I found that Product Owners do not need a review on Scrum &#8211; what they need are tools on how to do their job better.<\/li>\n<li>The entire class is about going from nothing to a Product Backlog with user stories. \u00a0To achieve this goal, the participants work in pairs to create a <a href=\"https:\/\/www.youtube.com\/watch?v=h_64OQWanA4\">Product Box<\/a>, sell that vision to their peers and then form product teams that further develop the product over two days with the thinking tools I am providing. \u00a0The product the learners use can be their actual product or something completely made-up.<\/li>\n<li>I have introduced two visual controls specific to the Product Owner &#8211; the Product Vision Board and the Product Backlog Board. \u00a0The Product Vision Board is a useful canvass to help Product Owner&#8217;s think through their product idea and identify where they have gaps in their understanding. \u00a0The Product Backlog Board is a recognition that the way Ken Schwaber and Jeff Sutherland describe the Product Backlog &#8211; a linear list of features force ranked from 1 to <em>n<\/em> &#8211; is not how Product Owners think about the Product Backlog. \u00a0I give Product Owners permission to think about their backlog in a different way.<\/li>\n<li>Using <a href=\"https:\/\/onezero.medium.com\/in-1983-i-created-secret-weapons-for-interactive-design-d154eb8cfd58\">personas<\/a> to generate further understanding about user needs. \u00a0Personas can help you document your understanding of the user needs or show where your understanding of the user is lacking. \u00a0Since my background is developing regulated products within a <a href=\"http:\/\/en.wikipedia.org\/wiki\/Design_for_Six_Sigma\">Design for Six Sigma<\/a> framework, I see the value in linking product features and requirements to the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Voice_of_the_customer\">Voice of the Customer<\/a> and user needs. \u00a0Features that do not tie back to user needs do not belong in your products &#8211; it is that simple.<\/li>\n<li>Discussing multi-generational planning with <a href=\"https:\/\/innovationmanagement.se\/2006\/10\/10\/innovation-strategy-prune-the-product-tree\/\">Prune the Product Tree<\/a>\u00a0and <a href=\"https:\/\/www.tastycupcakes.org\/2011\/06\/the-whole-product-game\/\">Whole Product Map<\/a>\u00a0as a way to encourage Product Owners to think about their product in a complete and holistic way. \u00a0By combining the different perspectives of Product Tree and Product Map, the Product Owner can develop a balanced picture of their product and identify gaps, or holes, in their thinking.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the second half of 2012, I wrote an article describing some challenges I had regarding my Certified Product Owner (CPO) course and how I achieved a breakthrough in my  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